In the middle of last month, I implemented Google Analytics. The news isn't surprising, but it ain't so good. I can see that I will fail to reach my goals in the middle of the month, which is even worse.
When you use Blogger, you can see your page views in the stats tab. Looking at that today, I have 3,867 pageviews. When I compare to Google Analytics, I have 480. That isn't so hot. But it isn't terribly surprising. Why are they so different?
No idea. I don't care, I just want useful data.
Google Analytics is a more sophisticated product, so I am running with their numbers as a guide to goals for a couple of good reasons.
First, I can see reader behavior. 480 pageviews can be converted to session, the activities that one person does when visiting. I can see people hopscotch through my site as they read. One of the things I am very happy about is that I can see drops, the point at which people stop reading my blog. When I run down this path, I can see that a tiny percentage of users hop through 11 pages per session. That speaks to the depth of interest by the reader. It's not everyone, but a small subset. I cannot tell you how pleased I am to see that some people enjoy what I do to the 11 degree.
I had a goal of 3000 readers as of last month. I will not make that goal according to Analytics. So, let's change that. I wish to have 750 readers for August and maintain that 11 page reading cycle.
For the next few months, I will posting Blogger stats along side Analytics stats to get a feel of what is happening.
As always, I hope this information is useful to you and that you also enjoy the website.