Showing posts with label The Tek. Show all posts
Showing posts with label The Tek. Show all posts

Tuesday, September 1, 2020

The Tek - August 2020

 My stats for DriveThruRPG were fine. 

 AD&D Character Sheet For Use with Unearthed Arcana: 4
 Compass Rose Inn Minisetting: 2
 Kobold's Folly: 1
 Swashbuckler Character Class for D&D and AD&D: 5
 These Old Games Presents: The Hex Pack: 5
 Zero to Hero: Uncommon Commoners: 7

August marked two years since Zero to Hero launched. 

AD&D Character Sheet For Use with Unearthed Arcana  113
Compass Rose Inn Minisetting: 152
Kobold's Folly: 140
Swashbuckler Character Class for D&D and AD&D: 104
These Old Games Presents: The Hex Pack:123
Zero to Hero: Uncommon Commoners: 279   

Unfortunately, spending was greater than DriveThruRPG income for August. :) I picked up some great books, though. 

In August, I got back up on the horse and brought my webstats back up. 

Google Analytics Pageviews - 1,693
Google Analytics Sessions - 1,034
Pageviews per Session - 1.63

I participated in #RPGADAY2020 which was big help. 

Wednesday, August 5, 2020

The Tek - July 2020

My stats for DriveThruRPG were fine.

July 2020 Downloads via DriveThruRPG:
AD&D Character Sheet For Use with Unearthed Arcana - 3
Compass Rose Inn Minisetting - 3
Kobold Folly Minisetting - 2
Swashbucklers Character Class - 1
The Hex Pack - 5
Zero to Hero: Uncommon Commoners - 6

I just realized reports run in alphabetical order, so I reorder my list. I also looked at all time downloads, which include free and paid downloads. Those are some really nice numbers, it's been 23 months since Zero to Hero was released.

All time Downloads via DriveThruRPG:
AD&D Character Sheet For Use with Unearthed Arcana - 110
Compass Rose Inn Minisetting - 150
Kobold Folly Minisetting - 139
Swashbucklers Character Class - 100
The Hex Pack - 118
Zero to Hero: Uncommon Commoners - 273

I would like to do an update for Zero to Hero and Kobold's Folly. I would like to add maps and encounter tables to Zero and a treaties on Kobolds for the Folly. I'd like to do two new sets, one will be a Roman theme set of Domuses (houses) battle mats and the other will be a Hill fort map. These items will include a D&D specific booklet plus a rule set agnostic booklet. Maybe, 25 pages each.  


Well, webstats were disappointing. I didn't post much and it shows. 

Google Analytics Pageviews - 601
Google Analytics Sessions - 484
Pageviews per Session - 1.24

I don't feel to bad, as I already have 340+ page views for the first 5 days of August 2020. I should be back to normal soon. I'm also posting daily again, so that will give me a noticeable kick. 

I did do a major update on my page. I'll be tweaking things all month long. Sorry for the mess. 

I just want to remind everyone, if you have a product, a website or a podcast, let me know in the comments below. I'd be happy to add them to my site. 

Thursday, July 23, 2020

The Tek - June 2020

In June, I hit a wall. I had a couple "technical glitches" that stopped me from doing a lot of things I normally do.

I have this glucometer that I use to regulate my insulin. It took a crap on me. It started throwing out really low numbers at random. The last reading it took for me suggested that I try to re-calibrate it. That did not work.

Good Morning! You're dead!

20 mg/dL is god-awful, really bad. If you are standing up, looking a device, taking pictures and swearing, you don't have a 20 mg/dL. Basically, everything it was telling me was wrong. It turns out, for every low reading it was giving, it was also throwing 3 high readings. Much too high, so I was slowly increasing my insulin which I didn't need. 

I felt like hell and I wouldn't have realized exactly how bad it was if I didn't like statistics so much. Systemically, that old meter was telling me my lowest reading for the day was 80-100 points too low while also over reporting 3 readings a day by the same amount. It was totally baffling.

This was so serious, my doctor sent me to get blood drawn. Since I have at least one risk factor for COVID-19, just getting the test done was something she wanted to avoid. But we didn't get a choice. I am happy to report that my A1C which was well over 13 last year is down to 6.6. I have a ways to go, but I now have a protocol to reduce my insulin. That was unthinkable last year at this time. 

The webstats and sales stats are not so baffling. I am very proud of my stats for the Hex Pack. That was an amazing launch. Thank you again for making it so popular. 

June 2020 Downloads via DriveThruRPG:
AD&D Character Sheet For Use with Unearthed Arcana - 4
Compass Rose Inn Minisetting - 3
Kobold Folly Minisetting - 3
Zero to Hero: Uncommon Commoners - 6
The Hex Pack - 19
Swashbucklers Character Class - 2


Google Analytics Pageviews - 779
Google Analytics Sessions - 538
Pageviews per Session - 1.45

Basically, I was down two thirds for the month of June compared to May. Painful, but I survived the month. I expect that July's stats will be equally bad. It will take a long time to recover. 

Wednesday, June 10, 2020

The Tek - May 2020

I had a very good month despite some hectic issues at home. I launched a new product called The Hex Pack. It was the best launch ever. 

May 2020 Downloads via DriveThruRPG:
AD&D Character Sheet For Use with Unearthed Arcana - 6
Compass Rose Inn Minisetting - 6
Kobold Folly Minisetting - 6
Zero to Hero: Uncommon Commoners - 5
The Hex Pack - 94
Swashbucklers Character Class - 3

I have hit my goal of of 100 downloads for every item, except Swashbucklers. It's more niche than niche, I think. These stats are as of 6/10, so they are higher than expected. 

AD&D Character Sheet For Use with Unearthed Arcana - 106
Compass Rose Inn Minisetting - 146
Kobold Folly Minisetting - 136
Zero to Hero: Uncommon Commoners - 265
The Hex Pack - 104
Swashbucklers Character Class - 98

Webstats look good, but I have no idea why there was a huge spike on May 5th and May 7th. Nothing weird stands out to me. 



Google Analytics Pageviews - 2198
Google Analytics Sessions - 1869
Pageviews per Session - 1.18

I'm stuck at the second episode (not counting the pilot) of "That's Not New". I'm gonna have to kick this into high or drop it. Not sure which. I need some inspiration. 

Sunday, May 17, 2020

Why The Tek on These Old Games?

Every month, I publish my stats on the blog and "download numbers*" from DriveThru RPG. Why?

When I started this, I did everything willy-nilly without much evaluation of what I was doing. Back in July of last year, I wondered how much money I was making. I got a number $314.

Ok.

How? No idea. It isn't terribly important how much or how without a record of how much time I put in on this. I started taking in an interest in my stats, which allowed me to appreciate how people were using my website and coming into contact with my 5 products on DriveThruRPG.

Back in August of 2018, I broke some ribs. I started selling books while all hopped up on pain pills and a lack of sleep. I got into this with zero consideration AND just in time for my main vehicle for contact with consumers to close (Rest in Peace, G+!).

Now that I doing research before taking action, I know a bit and would like to share with anyone who thinking about creating a blog or a product line.

Here is a little information about how I promote my stuff. I primarily use MeWe, and make efforts to promote on both Dice.Camp and Mastodon. I am also found on Old School RPG Planet. I have a presence on Facebook, but it is small.

Today, I had a chance to talk to Jon Salway, vb Wyrde and Wayne's Books on MeWe.com about Facebook stats. We all have Facebook pages, which don't seem to be working as we wish. (Those FB links are Wayne's Books, vb Wyrde, and These Old Games)

We were all noticing how much FB wanted us to pay money for contacts, and what contacts and interactions were small. I ran some stats and found out some data. First, FB was telling me that I had zero likes in the past 28 days, 6 pageviews, 11 people reached and 9 engagements, whatever any of those things are. Added together, it's "26 things".



My Google Analytics was telling me a different story. In the same 28 days, I had 74 sessions from Facebook. Hmm. 


Which is right? Google doesn't have a horse in the game when it comes to Facebook as a traffic source. If they did, they'd under report. So, "26 Things" happened on Facebook, but I got 74 people coming to my page from FB. That works out to 2.84 visits per "26 Things" on Facebook. I can also see that these "things from Facebook" were rather active. Most them dropped out, but many of them when on to click other stuff on my site. That's engagement. And it's engagement from people that Facebook told me didn't engage.

I suspect that someone finds my page on FB, clicks a link to my website, but after reading they don't go back to Facebook and comment or click like. That sounds about right.

So, it probably isn't in my best interest to ever pay to boost a post.

Another point about Facebook. You have three ways of having a presence. I have a page which people can follow. It holds content that is not shared with my friends and family. It isn't very effective. Second, you can create an account which is only about your business, you effectively don't have a personal account for friends and family. Everything you do is for business not for friends and family. This is effective, and at a guess I think Dyson Logos uses this method. I could be wrong, I am guessing based his activity and comments. Devon Rue took a different path. She has an account which seems to mix all of her business contacts with friends and family. Dyson and Devon's methods are super effective where as my is horrible.

Dyson recently posted that he discovered that if made a post with a link, FB depreciated it. That's annoying, they want him to pay for interaction. He discovered that if he made a post without a link and added the link to the comments of that post, more people saw it. Interesting and annoying.

Anyway, this is getting long and I am almost out of knowledge to drop. I hope this helps.

*"Download numbers" are not sales. My sales are poor. 14 times as many people download for free vs. pay for a product at any price, including a penny.

Saturday, May 16, 2020

The Tek - April 2020

There are a couple of months that are really bad for me. Usually they are May and November. This is owing to my finals at school. Typically, finals are pushed in to mid-May and pull back to late November. The administration is dancing the issues of Easter and Christmas, without actually using those names.


April 2020 Downloads via DriveThruRPG:
AD&D Character Sheet For Use with Unearthed Arcana - 3
Compass Rose Inn Minisetting - 1
Kobold Folly Minisetting - 3
Zero to Hero: Uncommon Commoners - 7
Swashbucklers Character Class - 2

I want to share my all time download stats as of May, because I did this last month.
AD&D Character Sheet For Use with Unearthed Arcana - 96
Compass Rose Inn Minisetting - 138
Kobold Folly Minisetting - 128
Zero to Hero: Uncommon Commoners - 255
Swashbucklers Character Class - 93

I'm really happy with those numbers. I am less happy with my April webstats as I pretty much stopped publishing content for half a month.



Google Analytics Pageviews - 957
Google Analytics Sessions - 669
Pageviews per Session - 1.43

Additionally, I started publishing a podcast called: "That's Not New". I probably shouldn't have made my first post on April Fool's Day, but that's what happened. I am still searching for my voice and my place, so these are pretty rough episodes. I intend for these to be biweekly podcast with a duration of 7-15 minutes. We shall see how that goes. I could really use some feedback.

Tuesday, March 31, 2020

The TEK - March 2020

Sales are dead for 2020. No help for that with problems we all have now. I've rethought my presence on DriveThruRPG and I am now in to raw downloads from DriveThru. Making people happy with fun, free stuff. I still have price listed on my products, but I am encouraging people to pay nothing at all. There are so many other people out there who need help. Please by all means, save your money for them.

March 2020 Downloads via DriveThruRPG:
AD&D Character Sheet For Use with Unearthed Arcana - 6
Compass Rose Inn Minisetting - 2
Kobold Folly Minisetting - 7
Zero to Hero: Uncommon Commoners - 7
Swashbucklers Character Class - 5

I want to share my all time download stats this month:
AD&D Character Sheet For Use with Unearthed Arcana - 93
Compass Rose Inn Minisetting - 137
Kobold Folly Minisetting - 125
Zero to Hero: Uncommon Commoners - 248
Swashbucklers Character Class - 91

I am close to reaching a couple of thresholds on each product. I will be doing a happy dance if I can hit 100 downloads for each and every product and 250 for Zero to Hero. I'll let you know when that happens.

Webstats were amazing, even at 1 pm on the last day of the month.


You can see the spike when everything shut down. I am very happy that readers came to visit in times of worry and stress. Thank you for doing that, it was a ray of sunshine on a very bad day.

Google Analytics Pageviews - 2,466
Google Analytics Sessions - 1,696
Pageviews per Session - 1.454

I had been working with a new ad provider, but I picked a horrible time to change things up. All affiliate clicks have zero'ed out except for DriveThruRPG which is up 474%. Crazy times we live in, when games take a backseat to Amazon.

I would like to thank you. the readers, who make this project a fulfilling experience. In order to continue, I need to hear from you. Post those reviews, leave those comments and make suggestions on social media like MeWe.

Sunday, March 1, 2020

The TEK - Februrary 2020

Sales lagged in February, no help for that. People are done buying stuff by now. The end of the year explosion carries people for at least a quarter before they come back for more. 

February 2020 Downloads via DriveThruRPG:
AD&D Character Sheet For Use with Unearthed Arcana - 1
Compass Rose Inn Minisetting - 3
Kobold Folly Minisetting - 2
Zero to Hero: Uncommon Commoners - 1
Swashbucklers Character Class - 5

Webstats were much better.



Webstats (Updated):
Google Analytics Pageviews - 1,270
Google Analytics Sessions - 800
Pageviews per Session - 1.59

Page views were also down 13.84%, which was to be expected with a short month and the end of my 52 Weeks of Magic series. Post Christmas lags through January and the dries up mid-month. I am not disappointed as I had some great feedback on my new series, Strictly (Duke) Springer.

Friday, January 31, 2020

The TEK - January 2020 Stats

Despite having a massive update to Kobold's Folly and The Compass Rose Inn Minisetting, sales and downloads were bad. However, as a bright spot, up to 250 people potentially received brand new files this month. One thing that probably hurt me was the fact that I replaced ads for my own products with DriveThruRPG's charity bundles for the wildfires down under. They need it more than I do. 

January 2020 Downloads via DriveThruRPG:
AD&D Character Sheet For Use with Unearthed Arcana - 1
Compass Rose Inn Minisetting - 3
Kobold Folly Minisetting - 5
Zero to Hero: Uncommon Commoners - 3
Swashbucklers Character Class - 6

Webstats were much better.


Webstats (Updated):
Google Analytics Pageviews - 1,608
Google Analytics Sessions - 1,034
Pageviews per Session - 1.56

Pageviews were up by 19.55% over last month. That's amazing.

What did I do last month? I started a daily post format for Strictly (Duke) Springer, a play through of Dwarfstar's Star Smuggler solo game. I implemented different ads, which doesn't seem to be working as intended. I also joined minds.com which is another outlet for communication. Earlier this month, feedmegames.com folded. So, I lost one and gained one.

You would think that the code used for my ads would attract bots, and you may be right. However, I can't see them in my statistics. I was looking for a sudden and unexplained uptick in visitors from off signal countries like China or Russia, but that hasn't happened, for which I am grateful.

What is on the agenda for February? Not much. Fewer but better ads. I would like continue working with Matt Jackson on his Collaborative Dungeon Project. My D&D campaign has been on hiatus due to me returning to school this semester. I expect to be back on it soon enough, but maybe not before February ends.

Wednesday, January 1, 2020

The TEK - December 2019 Stats

December 2019 Downloads via DriveThruRPG:
AD&D Character Sheet For Use with Unearthed Arcana - 5
Compass Rose Inn Minisetting - 6
Kobold Folly Minisetting - 7
Zero to Hero: Uncommon Commoners - 4
Swashbucklers Character Class - 4

Webstats:
Google Analytics Pageviews - 1,345
Google Analytics Sessions - 884
Pageviews per Session - 1.52


Pageviews were up by 11.34% over last month. That is cool.

What did I do last month? I did an update to the Kobold Folly Minisetting. Oddly, downloads were way down. I checked with DriveThruRPG and found out there is no mechanism to see how many people downloaded an updated file. It sort of makes sense, so I hope you got your update if you previously downloaded. Just go to your library tab and the new files will be there.

I also caught up and completed my series called 52 Weeks of Magic, with 17 posts in a month. Behind the scenes, I started preloading posts for January. I had 13 schedule and the first 3 went off without a hitch. I like posting in advance, but I don't have a tool to post across social media, automatically. I need to look into a tool for that. 

This year, you can expect to see many, many more reviews. January already has 2 set to go. Other new changes are I've become a Rakuten affiliate which possibly means better ads. I also decided to continue with Amazon ads for another month. My DriveThruRPG ads are the only ones generating any revenue at the moment, so keep on clicking those links.

Best wishes in 2020.

UPDATE Jan. 12, 2020. I've decided to at some images of my Google Analytics to this post.

November 2019

December 2019

Sunday, December 1, 2019

The TEK - November 2019 Stats

November 2019 Downloads via DriveThruRPG:
AD&D Character Sheet For Use with Unearthed Arcana - 2
Compass Rose Inn Minisetting - 5
Kobold Folly Minisetting - 4
Zero to Hero: Uncommon Commoners - 4
Swashbucklers Character Class - 3

Webstats:
Google Analytics Pageviews - 1,208
Google Analytics Sessions - 751
Pageviews per Session - 1.61


Pageviews were up by 29% over last month. That is cool.

Downloads from DriveThruRPG were weak this month at 18 total. This month, I launched a new character sheet and really anticipated more downloads. Nope. I suspect that the main draw to this group of files is the age and nostalgia, so I missed with an update.

November is typically a rough month for me, but this time I was pleasantly surprised.

I didn't meet any of my goals for last month. I did add a lot of images and such, but not to every post. I did wordsmith a lot of them, but again, not all of them. To be honest, I was wordsmithing like 4,000 words every few days, so I'm sure I hit 50,000 words edited. I didn't do the tabs for podcasts or the blog roll. I did try it, but didn't like how it worked. The blog roll remains unchanged in format, while the podcasts got images. That was neat.

UPDATE Jan. 12, 2020. I've decided to at some images of my Google Analytics to this post.

October 2019

November 2019

December 2019

Friday, November 1, 2019

The Tek - October 2019 Stats

October 2019 Downloads via DriveThruRPG:
AD&D Character Sheet For Use with Unearthed Arcana - 10
Compass Rose Inn Minisetting - 10
Kobold Folly Minisetting - 9
Zero to Hero: Uncommon Commoners - 9
Swashbucklers Character Class - 4

Webstats:
Google Analytics Pageviews - 933
Google Analytics Sessions - 618
Pageviews per Session - 1.35


Stats are down this month by 9.5%. Why? Because I didn't post a lot in the first week of the month, and what I posted was Inktober materials which do not entirely match up with my readership on D&D.

Back in August, I set a goal of 750 Pageviews. Even going down 9.5%, I managed 933 page views. That makes me happy.

Downloads from DriveThruRPG were stronger this month at 42 total. If I had a $10 product, I'd be golden. Unfortunately, I don't have a $10 product, so I can just be happy over one download a day.

At the end of this month, DriveThruRPG was under attack and my downloads didn't change much. That issue is seems resolved, but it was very fluid for a while. They did a good job protecting themselves (and me) as near as I can tell.

November is typically a rough month for me. If I can hold the line at 750 Pageview, I'll be happy.

New things you can expect this month:

  • A tab for my favorite podcasts
  • A tab for my blog roll
  • All posts, past and present, will have images added to them
  • All posts, past and present, will be reedited and wordsmithed to reduce errors. 

The last is my Rebellion for NaNoWriMo. Instead of cranking out 50,000 words for a novel of dubious quality, I plan to edit tens of thousands of words to improve my website.

UPDATE Jan. 12, 2020. I've decided to at some images of my Google Analytics to this post.

September 2019

October 2019

November 2019

Monday, September 30, 2019

The Tek - September 2019 Stats

September 2019 Downloads via DriveThruRPG:
AD&D Character Sheet For Use with Unearthed Arcana - 5
Compass Rose Inn Minisetting - 5
Kobold Folly Minisetting - 7
Zero to Hero: Uncommon Commoners - 4
Swashbucklers Character Class - 17

Webstats:
Google Analytics Pageviews - 1,098
Google Analytics Sessions - 740
Pageviews per Session - 1.48

Ok, this month I am no longer reporting Blogger stats as they are provably wrong. All of my Amazon Stats are 0, so I am giving them one more month before dumping the Amazon ads. I will still carry the "Most Favored Products" as that is possibly drumming up activity for other people.

EDIT - One more stat. I hope to get 750 Pageviews. I really got 1098, which is a 14% increase over last month. I am thrilled with that.

haven't done stats for DrivethruRPG ads, but they totally cover my operating costs for a year. At $186 and change for a year's worth of referrals, it doesn't contribute much to my bottom line. Nor does sales on my products, which is about $23 a year. I've had 551 downloads over the same time period, so that works out to 4.1 cents per download. This is great considering I don't like to host my stuff.

Now, throwing it back on me. Can I come up with a perfect product that I can sell for a specific price? That is my intent by December 2019. If that pans out, I will probably rework many of my prior products, expand on them, and offer them for sale. The originals will still be PWYW, but going forward, I plan to create items of worth (even if lowly worth) and start selling instead of using the tip jar method of PWYW. I will never completely step away from PWYW, but I'd like to have some products with very high production quality. I feel like I am getting there, but still need to refine my work to get there.

Just so the reader is aware, I post on the last day of the month. This means that some stats are low by a few hours. I update them later as the final results are in. For example, in August I said I had 1003 page views. In reality it was 1006. That is too small of a difference to matter, but I updated it. These slight changes are not too offensive to me. The point of this data is so that other bloggers know where they might be in relation to something or other or me. Sometimes, you aren't as small time as you think, which is great to know.

UPDATE Jan. 12, 2020. I've decided to at some images of my Google Analytics to this post.

August 2019

September 2019

October 2019

Saturday, August 31, 2019

The Tek - August 2019 Stats.

August 2019 Downloads via DriveThruRPG:
AD&D Character Sheet For Use with Unearthed Arcana - 5
Compass Rose Inn Minisetting - 13
Kobold Folly Minisetting - 41
Zero to Hero: Uncommon Commoners - 9
Swashbucklers Character Class - 54

Webstats:
Blogger Pageviews - 5,638
Google Analytics Pageviews - 1,006
Google Analytics Sessions - 649
Pageviews per Session - 1.55

Amazon Stats:
Seller Central - 1 sale
Amazon Affiliates - 0 clicks, 0 fees, 0 bounties
Audible: 0

I feel great about the Google Analytics numbers despite being less than a fifth of the Blogger numbers. In looking at what I did this month vs. other months, I believe that I have some insight into why the Blogger stats are so high.

I suspect that if something is a clickable element, say an ad or a picture, and someone views a page that contains those things, it will count both the post plus those elements. So one post with an ad and a picture counts as 3 page views.

My behavior this month has radically changed. First, I pulled in posts from 3 other blogs and made them live. There were 70 blog posts this month, an average of 2.25 per day. That is atypical for me and cannot be sustained. Also, I made myself post an image for every post. And finally, I added several new ads to the site. You can see the DriveThruRPG and Amazon ads down the right column, plus the Sponsor Ads tab for Audible and Amazon Prime. (If you can't see them, you have an ad blocker turned on, which is fine.) 5,593 pageviews as measured by Blogger in this context makes sense. Analytics is also filtering a lot of garbage out, such as spam views.

So, what do I think I know? I think I can sustain a viewership of 500 sessions and 1.5 pageviews per session, so I think I can hit 750 pagesviews per month. So that is next month's goal.

I am now reviewing Amazon ad data. It might not be worth having any ads outside of DriveThruRPG.

UPDATE: On September 1st, I caught some data which might be enlightening. Analytics told me I had 30 pageviews across 9 different landing pages. Blogger said I had 60 views on ten different posts.

In looking at each post visited, I get the following numbers;
10 posts,
15 images,
38 ads or banners.

That's 63. Too many.

BUT when comparing landing pages to post views, I see that one post was in yesterday's data set according to Analytics. So, 63-4 is 59. But wait. There is one post that is a duplicate of an ad that appears on the right-hand side. +1 for 60!

I am now satisfied that blogger is counting every loadable element as a "pageview", while Analytics is counting the code where it appears, which is the post level. It doesn't add up entirely, but I am sure this is correct.

UPDATE Jan. 12, 2020. I've decided to at some images of my Google Analytics to this post.

August 2019

September 2019

Sunday, August 18, 2019

Mid-Month Tek Report

In the middle of last month, I implemented Google Analytics. The news isn't surprising, but it ain't so good. I can see that I will fail to reach my goals in the middle of the month, which is even worse.

When you use Blogger, you can see your page views in the stats tab. Looking at that today, I have 3,867 pageviews. When I compare to Google Analytics, I have 480. That isn't so hot. But it isn't terribly surprising. Why are they so different?

No idea. I don't care, I just want useful data.

Google Analytics is a more sophisticated product, so I am running with their numbers as a guide to goals for a couple of good reasons.

First, I can see reader behavior. 480 pageviews can be converted to session, the activities that one person does when visiting. I can see people hopscotch through my site as they read. One of the things I am very happy about is that I can see drops, the point at which people stop reading my blog. When I run down this path, I can see that a tiny percentage of users hop through 11 pages per session. That speaks to the depth of interest by the reader. It's not everyone, but a small subset. I cannot tell you how pleased I am to see that some people enjoy what I do to the 11 degree.

I had a goal of 3000 readers as of last month. I will not make that goal according to Analytics. So, let's change that. I wish to have 750 readers for August and maintain that 11 page reading cycle.

For the next few months, I will posting Blogger stats along side Analytics stats to get a feel of what is happening.

As always, I hope this information is useful to you and that you also enjoy the website.

Saturday, August 10, 2019

Analytics Rots the Soul

Stepping behind
my own curtain
According to Google, I have about 2000 page views a month. My target is a modest 3000 views a month. These are not thousands of individual people, several thousand times that someone comes to the site to read something. Fair enough, I think is a good measure.

But what are they reading?

According to the stats, my readers aren't reading much about me. My top 5 posts, in order are:

Google Docs Templates for D&D
Book Review - A Brief Study of TSR Book Design
The 3 Toadstools and #tenmonstersetting
Module Review - BSOLO Ghost of Lion Castle
Zero to Hero: Uncommon Commoners - Update - We are live!

The first is about  Benjamin Connell’s 3.5 Character Sheet, which I love for my D&D campaigns. The second is a review of Kevin Crawford's history of D&D books, the typography, style and page layouts. This was extraordinary helpful for my self-published books. The 3 Toadstool post was about Shane Ward's excellent campaign icebreaker experiment, Chris Hall's expansion. The ideas totally invigorated my creativity to produce new content for my campaign and my books. Ghost of Lion Castle was a solo adventure by TSR, which was a favorite of mine on rainy days. The final post is all about my first book.

So what?

3000 page views a month is not much of a goal. But to get there, I have understand my audience. If my goal was to convert every reader to a book purchaser, I am a total failure.

But was that ever my goal? I've been doing this since 2012 but didn't write my first book until 2018. That book was born out of the frustration of dealing with an accident at work, not any desire to... you know... make money or gain fame.

I've posted links to my books and thrown up some ads to make the website pay for itself, which is working. I have DriveThruRPG hosting files to mostly free titles I have written (I hate file hosting myself) which is also working. But going forward, I mean to be a part of the gaming community. My purpose isn't to make money or gain fame, but to transmit great ideas to the larger community.

In the month of August, I am bring out two new titles, which are totally tangential to the These Old Games. I mean to update and bring back 52 Weeks of Magic, which is a highly enjoyable activity even though it doesn't generate webhits. But most of all, I mean to write about all the things that are happening in this community.

At some point, I became a service provider, a place to read about all of the wonderful ideas from across the web.  Its time to fully embrace that.

Wish me luck!

Saturday, August 3, 2019

The Tek - July 2019 edition

As promised, here are the webstats and download stats for DriveThruRPG for the month of July. I have begun collecting data in Google Analytics, and if possible I will start proving that information in September, 2019 for August.

July 2019: 
AD&D Character Sheet For Use with Unearthed Arcana - 10
Compass Rose Inn Minisetting - 90
Kobold Folly Minisetting - 43
Zero to Hero: Uncommon Commoners - 9

Webstats July 2019 - 2294

June 2019: 
AD&D Character Sheet For Use with Unearthed Arcana - 48
Zero to Hero: Uncommon Commoners - 8

Webstats June 2019 - 1380

May 2019: 
Zero to Hero: Uncommon Commoners - 6

Webstats May 2019 - 1965

April 2019: 
Zero to Hero: Uncommon Commoners - 2

Webstats May 2019 - 3011

March 2019: 
Zero to Hero: Uncommon Commoners - 12

Webstats May 2019 - 1838

Febuary 2019: 
Zero to Hero: Uncommon Commoners - 4

Webstats May 2019 - 1423

January 2019: 
Zero to Hero: Uncommon Commoners - 12

Webstats May 2019 - 2792

Keep in mind, these are raw stats from the reports I have available. While the DriveThruRPG stats are rock solid, the webstats are coming from the report that Blogger provides. I am sure there is some crap in there that shouldn't be. I am working to refine these numbers by using Google Analytics going forward.

Books are not sales, they are downloads only. My sales rate for the lifetime of all products is an averaged 6.5% (as of today, 7.8%) of all downloads. This is owing to the fact that I offer PWYW and specifically told people not to pay for the character sheet or the Compass Rose Inn maps in the product description. It hurts sales, but I am 100% certain that the downloader got what they needed.

In the future, I plan to move away from the PWYW model for a lot of titles, but only once I feel confident that the production quality is high enough to support it. You can click the link in the upper left (THE TEK) for the latest update.

Thursday, August 1, 2019

The Tek

Why 'o why?

When I was a kid, we lived near a pharmacy called The Tek. The store is long gone, I have no idea why it was called that, but it was great little shop with all kinds of books, medicine and tchotchkes for sale.

Like every normal parent on planet Earth, my parents didn't have enough for every wish and desire. But they did their damned best.

One day, my dad took me to The Tek for something and told me flat out, "I don't have any extra money to get you anything." When he picked up his script or whatever he was buying, he found me looking at a book called: What is Dungeons and Dragons by John Butterfield, Philip Parker and David Honigmann.

As I put it back on the shelf to leave, my dad said, "Oh, a book. I have money for a book. As long as you read it."

Fast forward 20, 30 maybe even 35 years, I remember that lesson. Knowledge is worth more than money. I spend time making sure my kids read, just as my parents did for me. When they couldn't read, I read for them. When they don't have time or money to read, I make sure I close those gaps so they can.

But reading isn't the point of this post. It's about THE TECH. Sometimes, I wonder where I stand in the whole scheme of things. I have no idea. Do I sell a lot of books? Don't know. Do a lot of people read my blog? What is "a lot"? No idea.

To that end, I have decided to post my web stats and copies download from DriveThruRPG stats. Why? Because information is power and perhaps you too are wonder where you are at. This isn't a bid for transparency, I love the fact that someone reads my stuff, simply for the joy of it.

So, here are the year to to date states for my site and books.

July 2019: 
AD&D Character Sheet For Use with Unearthed Arcana - 10
Compass Rose Inn Minisetting - 90
Kobold Folly Minisetting - 43
Zero to Hero: Uncommon Commoners - 9

Webstats July 2019 - 2294

June 2019: 
AD&D Character Sheet For Use with Unearthed Arcana - 48
Zero to Hero: Uncommon Commoners - 8

Webstats June 2019 - 1380

May 2019: 
Zero to Hero: Uncommon Commoners - 6

Webstats May 2019 - 1965

April 2019: 
Zero to Hero: Uncommon Commoners - 2

Webstats May 2019 - 3011

March 2019: 
Zero to Hero: Uncommon Commoners - 12

Webstats May 2019 - 1838

Febuary 2019: 
Zero to Hero: Uncommon Commoners - 4

Webstats May 2019 - 1423

January 2019: 
Zero to Hero: Uncommon Commoners - 12

Webstats May 2019 - 2792

Keep in mind, these are raw stats from the reports I have available. While the DriveThruRPG stats are rock solid, the webstats are coming from the report that Blogger provides. I am sure there is some crap in there that shouldn't be. I am working to refine these numbers by using Google Analytics going forward.

Books are not sales, they are downloads only. My sales rate for the lifetime of all products is an averaged 6.5% (as of today, 7.8%) of all downloads. This is owing to the fact that I offer PWYW and specifically told people not to pay for the character sheet or the Compass Rose Inn maps in the product description. It hurts sales, but I am 100% certain that the downloader got what they needed.

In the future, I plan to move away from the PWYW model for a lot of titles, but only once I feel confident that the production quality is high enough to support it. You can click the link in the upper left (THE TEK) for the latest update.