Friday, January 1, 2021

The Tek - December 2020

Ah, this is it: The Stats for December 2020. Now that I have enough data, I may post a whole year summary. I need more coffee. 

AD&D Character Sheet For Use with Unearthed Arcana: 1
Compass Rose Inn Minisetting: 4
Kobold's Folly: 4
Swashbuckler Character Class for D&D and AD&D: 2
These Old Games Presents: The Hex Pack: 1
Zero to Hero: Uncommon Commoners: 2

Downloads and sales were flat, but I can live with 14 total downloads per month. It's probably time to re-do, update and add to my DriveThruRPG offerings. 

Webstats were down a bit, almost 10%. But not horrible. 

Google Analytics Pageviews - 1,241
Google Analytics Sessions - 749
Pageviews per Session - 1.65

I've learned a bit in the middle of this pandemic. 

I have a whole year of data on my Rakuten Advertising ads. Many clicks, zero income. I am going to say goodbye to Rakuten. It is not aligned with my audience. There is a slight chance that I will keep one segment of Rakuten, The Lego Store. I may have zero people who will make a purchase, but I love the creativity of Lego and I will probably continue to link to the store. It's a content choice over marketing or advertising. It's nonsensical from a business standpoint, but I very much enjoy their photography and products. 

If you are looking for an advertiser that isn't aligned to games, then Rakuten is worth a look. It didn't work for me, but it does look like a useful tool. 

The clear winning Advertiser is DriveThruRPG. They brought in many times what I made in all other advertisers combined. Roughly, 7 times all other sources. It isn't a ton of money, but it is sufficient for me to pay for my site, to make some discretionary purchases and expand my offerings.  

My Amazon links are a conundrum. Virtually all funds from Amazon came in the last quarter of 2020, probably owing a loin's share to a single reader of this site. There does seem to be a correspondence between high quality posts with clicks and funds from Amazon. I do not receive a click by click rundown of commissions made, but I can see an incredible amount of clicks preceding those commissions. 

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