Analytics Rots the Soul

Stepping behind
my own curtain

According to Google, I have about 2000 page views a month. My target is a modest 3000 views a month. These are not thousands of individual people, several thousand times that someone comes to the site to read something. Fair enough, I think is a good measure.

But what are they reading?

According to the stats, my readers aren't reading much about me. My top 5 posts, in order are:

Google Docs Templates for D&D
Book Review - A Brief Study of TSR Book Design
The 3 Toadstools and #tenmonstersetting
Module Review - BSOLO Ghost of Lion Castle
Zero to Hero: Uncommon Commoners - Update - We are live!

The first is about  Benjamin Connell’s 3.5 Character Sheet, which I love for my D&D campaigns. The second is a review of Kevin Crawford's history of D&D books, the typography, style and page layouts. This was extraordinary helpful for my self-published books. The 3 Toadstool post was about Shane Ward's excellent campaign icebreaker experiment, Chris Hall's expansion. The ideas totally invigorated my creativity to produce new content for my campaign and my books. Ghost of Lion Castle was a solo adventure by TSR, which was a favorite of mine on rainy days. The final post is all about my first book.

So what?

3000 page views a month is not much of a goal. But to get there, I have understand my audience. If my goal was to convert every reader to a book purchaser, I am a total failure.

But was that ever my goal? I've been doing this since 2012 but didn't write my first book until 2018. That book was born out of the frustration of dealing with an accident at work, not any desire to... you know... make money or gain fame.

I've posted links to my books and thrown up some ads to make the website pay for itself, which is working. I have DriveThruRPG hosting files to mostly free titles I have written (I hate file hosting myself) which is also working. But going forward, I mean to be a part of the gaming community. My purpose isn't to make money or gain fame, but to transmit great ideas to the larger community.

In the month of August, I am bring out two new titles, which are totally tangential to the These Old Games. I mean to update and bring back 52 Weeks of Magic, which is a highly enjoyable activity even though it doesn't generate webhits. But most of all, I mean to write about all the things that are happening in this community.

At some point, I became a service provider, a place to read about all of the wonderful ideas from across the web.  Its time to fully embrace that.

Wish me luck!

The Tek - July 2019 edition

As promised, here are the webstats and download stats for DriveThruRPG for the month of July. I have begun collecting data in Google Analytics, and if possible I will start proving that information in September, 2019 for August.

July 2019: 
AD&D Character Sheet For Use with Unearthed Arcana - 10
Compass Rose Inn Minisetting - 90
Kobold Folly Minisetting - 43
Zero to Hero: Uncommon Commoners - 9

Webstats July 2019 - 2294

June 2019: 
AD&D Character Sheet For Use with Unearthed Arcana - 48
Zero to Hero: Uncommon Commoners - 8

Webstats June 2019 - 1380

May 2019: 
Zero to Hero: Uncommon Commoners - 6

Webstats May 2019 - 1965

April 2019: 
Zero to Hero: Uncommon Commoners - 2

Webstats May 2019 - 3011

March 2019: 
Zero to Hero: Uncommon Commoners - 12

Webstats May 2019 - 1838

Febuary 2019: 
Zero to Hero: Uncommon Commoners - 4

Webstats May 2019 - 1423

January 2019: 
Zero to Hero: Uncommon Commoners - 12

Webstats May 2019 - 2792

Keep in mind, these are raw stats from the reports I have available. While the DriveThruRPG stats are rock solid, the webstats are coming from the report that Blogger provides. I am sure there is some crap in there that shouldn't be. I am working to refine these numbers by using Google Analytics going forward.

Books are not sales, they are downloads only. My sales rate for the lifetime of all products is an averaged 6.5% (as of today, 7.8%) of all downloads. This is owing to the fact that I offer PWYW and specifically told people not to pay for the character sheet or the Compass Rose Inn maps in the product description. It hurts sales, but I am 100% certain that the downloader got what they needed.

In the future, I plan to move away from the PWYW model for a lot of titles, but only once I feel confident that the production quality is high enough to support it. You can click the link in the upper left (THE TEK) for the latest update.

The Tek

Why 'o why?

When I was a kid, we lived near a pharmacy called The Tek. The store is long gone, I have no idea why it was called that, but it was great little shop with all kinds of books, medicine and tchotchkes for sale.

Like every normal parent on planet Earth, my parents didn't have enough for every wish and desire. But they did their damned best.

One day, my dad took me to The Tek for something and told me flat out, "I don't have any extra money to get you anything." When he picked up his script or whatever he was buying, he found me looking at a book called: What is Dungeons and Dragons by John Butterfield, Philip Parker and David Honigmann.

As I put it back on the shelf to leave, my dad said, "Oh, a book. I have money for a book. As long as you read it."

Fast forward 20, 30 maybe even 35 years, I remember that lesson. Knowledge is worth more than money. I spend time making sure my kids read, just as my parents did for me. When they couldn't read, I read for them. When they don't have time or money to read, I make sure I close those gaps so they can.

But reading isn't the point of this post. It's about THE TECH. Sometimes, I wonder where I stand in the whole scheme of things. I have no idea. Do I sell a lot of books? Don't know. Do a lot of people read my blog? What is "a lot"? No idea.

To that end, I have decided to post my web stats and copies download from DriveThruRPG stats. Why? Because information is power and perhaps you too are wonder where you are at. This isn't a bid for transparency, I love the fact that someone reads my stuff, simply for the joy of it.

So, here are the year to to date states for my site and books.

July 2019: 
AD&D Character Sheet For Use with Unearthed Arcana - 10
Compass Rose Inn Minisetting - 90
Kobold Folly Minisetting - 43
Zero to Hero: Uncommon Commoners - 9

Webstats July 2019 - 2294

June 2019: 
AD&D Character Sheet For Use with Unearthed Arcana - 48
Zero to Hero: Uncommon Commoners - 8

Webstats June 2019 - 1380

May 2019: 
Zero to Hero: Uncommon Commoners - 6

Webstats May 2019 - 1965

April 2019: 
Zero to Hero: Uncommon Commoners - 2

Webstats May 2019 - 3011

March 2019: 
Zero to Hero: Uncommon Commoners - 12

Webstats May 2019 - 1838

Febuary 2019: 
Zero to Hero: Uncommon Commoners - 4

Webstats May 2019 - 1423

January 2019: 
Zero to Hero: Uncommon Commoners - 12

Webstats May 2019 - 2792

Keep in mind, these are raw stats from the reports I have available. While the DriveThruRPG stats are rock solid, the webstats are coming from the report that Blogger provides. I am sure there is some crap in there that shouldn't be. I am working to refine these numbers by using Google Analytics going forward.

Books are not sales, they are downloads only. My sales rate for the lifetime of all products is an averaged 6.5% (as of today, 7.8%) of all downloads. This is owing to the fact that I offer PWYW and specifically told people not to pay for the character sheet or the Compass Rose Inn maps in the product description. It hurts sales, but I am 100% certain that the downloader got what they needed.

In the future, I plan to move away from the PWYW model for a lot of titles, but only once I feel confident that the production quality is high enough to support it. You can click the link in the upper left (THE TEK) for the latest update.