Saturday, August 31, 2019

The Tek - August 2019 Stats.

August 2019 Downloads via DriveThruRPG:
AD&D Character Sheet For Use with Unearthed Arcana - 5
Compass Rose Inn Minisetting - 13
Kobold Folly Minisetting - 41
Zero to Hero: Uncommon Commoners - 9
Swashbucklers Character Class - 54

Webstats:
Blogger Pageviews - 5,638
Google Analytics Pageviews - 1,003
Google Analytics Sessions - 647
Pageviews per Session - 1.55

Amazon Stats:
Seller Central - 1 sale
Amazon Affiliates - 0 clicks, 0 fees, 0 bounties
Audible: 0

I feel really good about the Google Analytics numbers despite being less than fifth of the Blogger numbers. In looking at what I did this month vs. other months, I believe that I have some insight into why the Blogger stats are so high.

I suspect that if something is a clickable element, say an ad or a picture, and someone views a page that contains those things, it will count both the post plus those elements. So one post with an ad and a picture counts as 3 page views.

My behavior this month has radically changed. First, I pulled in posts from 3 other blogs and made them live. There were 70 blog posts this month, an average of 2.25 per day. That is atypical for me and cannot be sustained. Also, I made myself post an image for every post. And finally, I added several new ads to the site. You can see the DriveThruRPG and Amazon ads down the right column, plus the Sponsor Ads tab for Audible and Amazon Prime. (If you can't see them, you have an adblocker turned on, which is fine.) 5,593 pageviews as measured by Bogger in this context makes a lot of sense. Analytics is also filtering a lot of garbage out, such as spam views.

So, what do I think I know? I think I can sustain a viewership of 500 sessions and 1.5 pageviews per session, so I think I can hit 750 pagesviews per month. So that is next month's goal.

I am now reviewing Amazon ad data. It might not be worth having any ads outside of DriveThruRPG.

UPDATE: On September 1st, I caught some data which might be enlightening. Analytics told me I had 30 pageviews across 9 different landing pages. Blogger said I had 60 views on ten different posts.

In looking at each post visited, I get the following numbers;
10 posts,
15 images,
38 ads or banners.

That's 63. Too many.

BUT when comparing landing pages to post views, I see that one post was in yesterday's data set according to Analytics. So, 63-4 is 59. But wait. There is one post that is a duplicate of an ad that appears on the right hand side. +1 for 60!

I am now satisfied that blogger is counting every loadable element as a "pageview", while Analytics is simply counting the code where it appears, which is the post level. It doesn't add up entirely, but I am pretty sure this is correct. 

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